Changes are vital for
the New Zealand wool industry to be able to meet the rising global
demand for fine wool. It was echoed at a conference organized by the New
Zealand Merino (NZM) Company in Christchurch.
The conference was attended by about 600 wool farmers and NZM partners from around the world.
Addressing the conference, John Brakenridge, Chief Executive of NZM, said the primary wool sector in New Zealand played a significant role in the country’s economic prosperity and it must change and find new ways in order to remain effective and meet the growing demand for more fine wool from global brands.
One example of growing demand is that total sales of woolen apparels in the US active outdoors markets have increased from US$ 80 million in 2003 to US$ 280 million in 2011. A large share of this wool has its origin in New Zealand.
Merino garments once had no market in active outdoors category and today it accounts for 15 percent share. With the rise in segments such as running, cycling and snow sports, the diversity of product offerings would boom creating still larger demand for wool, Gretchen Kane, NZM International Marketing Manager, said.
For more details please visit : ‘Change’ – new buzzword for NZ fine wool industry @ fibre2fashion
The conference was attended by about 600 wool farmers and NZM partners from around the world.
Addressing the conference, John Brakenridge, Chief Executive of NZM, said the primary wool sector in New Zealand played a significant role in the country’s economic prosperity and it must change and find new ways in order to remain effective and meet the growing demand for more fine wool from global brands.
One example of growing demand is that total sales of woolen apparels in the US active outdoors markets have increased from US$ 80 million in 2003 to US$ 280 million in 2011. A large share of this wool has its origin in New Zealand.
Merino garments once had no market in active outdoors category and today it accounts for 15 percent share. With the rise in segments such as running, cycling and snow sports, the diversity of product offerings would boom creating still larger demand for wool, Gretchen Kane, NZM International Marketing Manager, said.
For more details please visit : ‘Change’ – new buzzword for NZ fine wool industry @ fibre2fashion
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