Philippines eyes Indian market for indigenous fibres

Philippines is considering the Indian market for promoting its indigenous fibres like piña and abaca.

The East Asian country is planning to enter the Indian market with its embroidered textile and natural products like barong, according to Mr. Shashank R. Pareek, Director, Textile Producers Association of Philippines (TEXPAP).

India’s population of around 1.2 billion people consume nearly 4.8 billion kg of textiles every year. However young Indians, who form over 40 to 50 percent of the total population, are quite price cognisant. Hence, the country is a good market for them who can provide quality products at reasonable prices, Mr. Pareek said. 

Besides, the young educated professionals have a lot of purchasing power and are willing to try out new products, the Director of TEXPAP said.

Mr. Pareek suggested Filipino textile exporters to take part in Indian trade fairs, form alliances with leading Indian brands, hire local actors or even launch advertising campaigns to promote and develop a market for Philippines’ made products in the South Asian country.

For more details please visit: Philippines eyes Indian market for indigenous fibres @ fibre2fashion

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